Especially for students that are entering the workforce, it is important to get your name out there for potential employers and colleagues to see and recognize that you are a serious career professional. The importance of doing this increases in tough economic times like this. But a lot of students (and working professionals for that matter) have a lot of questions about how to do this. I always tell people to increase their presence by meeting people in-person and on-line on the internet. One way to increase your presence online is to create a blog or website. You have a lot of freedom in what material you choose to include, and how you go about posting it. But once you get some material down, how to do you get people to actually find and visit your online space? Google is an obvious answer. Despite a lot of competition, Google remains the top choice for people to search for content. Unfortunately, Google is very good about finding a lot of information--so much so, that your content can be buried with all the other information out there. This is where SEO metrics come into play--that art of getting your information found on Google searches. I have posted a link to an article I read on Silicon Alley Insider which gives a description of a few simple ways to get your page noticed. In other words, if I do a Google search on a topic related to your page, what steps can you take to increase the likelihood that your page will come up near the top of the search results rather than on page 10. This is an interesting read, I highly recommend it.
James
http://www.businessinsider.com/how-to-get-a-good-pagerank-2010-4
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