Self Awareness

Thursday, March 18, 2010

Demographics of Social Networking Sites

I came across this interesting artcle on a website that I regularly read, The Silicon Alley Insider www.alleyinsider.com.
The article provided basic information about the demogrpahics of the user base of three of the most popular social networking sites, Facebook, LinkeIn, and Twitter. It did not include MySpace in the data, there are probably a couple of reasons for this. One, they received their information from anotehr source, and the source did not research the data for MySpace. The other might be that MySpace's popularity is declining. Active users have been declining steadily over the last year or so, while Facebook, Twitter, and LinkedIn have been enjoying a growing active user base. Because they have a growing interest, they are more relevant to those that are researching trends of how people use social networking sites.

The graphs and breakdowns are listed in this news article:


http://www.businessinsider.com/is-your-target-audience-on-twitter-facebook-or-linkedin-2010-2

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