I read an interesting article on SFGate.com the other day. I found it to be an excellent introduction to my recent area of focus: using the internet to effectively market yourself. In a relatively brief article, the Chronicle describes how the Web 2.o platform has not only changed people's online usage habits, but changed how many users search, share, and receive information. It describes the decline in ad revenues for newspapers and traditional television news, which is fueled by smaller audiences in each medium. Not only do people find their news on the internet more than they did in recent years, they often turn to social networking sites to perpetuate stories of interest (kind of like this blog). Of particular interest is the usage of the term "social currency", which describes how people use news to interact with one another online. This piqued my interest, I will research this to see if I can find more on this phenomenon.
If interested in reading this full article, you find it here:
http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2010/03/01/BU7T1C7C5F.DTL
JV
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